A Wrapped concept for Chowdeck · 2026 Playable · Built with Rive

Have you eaten?What's on Deck?

Chowdeck's 2026 Wrapped, but you have to play it. Guess your own food year, see how well you know your belly, and win your December.

Play
now!
Why Chowdeck, why now

Chowdeck already owns Nigeria's appetite. December should feel like it.

1M+orders in a single month, a first for the platform
40k+orders a day, up from about 30k a few weeks earlier
3×faster ramp in Ghana: 1,000 daily orders within three months
$9MSeries A to grow across Nigeria and Ghana, while rivals exited

Figures as reported by TechCabal, Nov 2025.

The insight

Wrapped is the biggest night in app marketing. It's still a slideshow.

Spotify Wrapped 2025 reached 200M people in 24 hours and was shared 500M+ times. Everybody loves seeing their year. Nobody remembers slide six.

Food is the one habit everyone thinks they know about themselves. "I don't order that much." "I'm not a night person." That confidence is the game. Make people guess first, then show them the truth. The gap between the two is where the laughs and the screenshots live.

Story Wrapped

Tap, tap, tap, done.

Passive. Watched once. Shared if a stat happens to be funny.

Play Wrapped

Guess, reveal, score, brag.

Every slide is a decision. You have a score, a rank in your area, and a voucher to scratch at the end. Then you dare your squad to beat you.

Try one round

Before you scroll, play Kunle's year.

Kunle lives in Surulere. He swears he "doesn't order that much".

Q1 of 4

How many times did Kunle order on Chowdeck this year?

100
0200400
+80
He actually ordered
214 times

That's one order every 1.7 days. His rider knows his gate by now. In the full game, three more rounds follow: his #1 meal, his night-chow hour and his fastest delivery.

Not just a video

Yes, it's playable. Built with Rive.

The demo above shows the motion. The real thing is a game you play with your thumb, made in Rive: the industry-leading interactive experience engine behind the animations in apps from companies like these.

DuolingoSpotifyDiscordDisney+ESPNand Chowdeck next?

Rive users as listed on rive.app and Tech Dev Notes.

1

Game logic lives in the file

Rive state machines handle every guess, reveal and reward, so rounds react to taps and drags instantly.

2

Runs natively everywhere

The same file plays inside Chowdeck's iOS and Android apps and on the web. Design it once and ship it everywhere.

3

Tiny and smooth

Vector files measured in kilobytes, not megabytes. Smooth on budget Androids and kind to data plans.

4

Your data drives it

Each person's numbers, meals and routes feed straight into the animation, so everyone plays their own year.

How it plays

Four rounds. 400 points. One December prize.

Each round is a different game mechanic, so your thumb never gets bored. Every answer comes from your own order history.

Round 1 · Slider

How many orders?

Drag to guess your total for the year. The closer you are, the more points you get.

Up to 100 pts
Round 2 · Pick one

Your #1 meal

Jollof, shawarma, amala or suya? Get it wrong and your streak resets. Loudly.

100 pts
Round 3 · Time

When do you chow?

Lunch break, after work, or night chow? The screen goes dark when the truth is 11:47pm.

100 pts
Round 4 · More or less

Fastest delivery

More or less than 15 minutes? A rider races across the map to settle it.

100 pts
GuessCommit before you see the data
RevealYour real number, with a joke attached
RewardPoints, a persona, and a voucher to scratch
The demo, frame by frame

Eight frames. One Surulere food year.

Scroll sideways →

Intro: a cream Lagos skyline with a rider, headline What's on Deck?, and a Play my year button
Have you eaten?Greets you in four languages, then hands you the controller.
Q1 slider: guessed 180, actually 214 times, plus 80 points
Q1 · 214 timesGuessed 180. Off by 34. +80 points.
Q2: number one meal revealed as 41 plates of jollof and chicken
Q2 · 41 platesHe picked shawarma. Jollof no dey lose.
Q3: night screen showing 11:47pm, your night chow hour
Q3 · 11:47pm38 suya orders after 10pm. A streak starts.
Q4: map with a rider racing from Mama Put Ajoke to Kunle's gate
Q4 · 11 minutesLess than 15. The rider wins the race.
Persona card on lilac: The Jollof Loyalist, rare, 1 in 40 Lagos eaters
The Jollof LoyalistA collectible persona card, rarity included.
Final score 280 out of 400, area league with Surulere first, and a voucher being revealed
280 / 400Top 12% in Surulere. Surulere leads the area league.
Yellow end card: Your What's on Deck? 2026 Wrapped. Play your year. Win your December.
Win your DecemberScratch, unlock, share, challenge the squad.
Rewards that pay for themselves

Every prize is also a growth loop.

Persona card

The Jollof Loyalist

One of a set of personas with rarity labels ("1 in 40 Lagos eaters"). Rarity makes people want to show theirs off and compare.

Drives: shares to Status and Stories

Area league

Surulere vs Yaba vs Lekki

Surulere#1
Yaba#2
Lekki#3

Drives: local pride and replays all month

Scratch voucher

Free delivery all December

Your score unlocks a voucher you scratch with your thumb. Higher scores scratch better prizes.

Drives: December orders, the busiest month of the year

Squad challenge

"Bet you don't know your belly"

Send your score to friends. They play their own year to beat it, and new users get a first-order voucher.

Drives: referrals and new installs

Built for 2026

Light enough for any phone. Live enough to feel like a game.

1

Playable in Rive

Every round is a Rive state machine: the same engine trusted by Duolingo, Spotify and Discord. Smooth on budget Androids and light on mobile data.

2

Data in, story out

A small personal data payload fills the numbers, meal, time and route. The same template plays everyone's year.

3

Live area leagues

Scores roll up by neighbourhood in near real time, so Surulere can watch Yaba catch up.

4

Share cards that fit

Auto-made cards sized for WhatsApp Status, Instagram Stories and X, with a deep link back into the game.

5

Riders in the story

Your fastest delivery credits your rider and their route. The people behind the brand get their moment too.

6

Built for Ghana too

Swap the greeting, the dishes and the leagues. Accra and Kumasi get their own year, same engine.

Launch plan

Own the whole of December.

Dec 1 · Tease

"Have you eaten?" in every language

Billboards and posts ask the question with no answer. The app icon gets a festive lid.

Dec 8 · Drop

What's on Deck? goes live in the app

A push at lunch: "Think you know your belly? Prove it."

Dec 8–21 · Leagues

Area leagues and squad challenges

Weekly leaderboard posts and city-vs-city banter. The top area gets a free-delivery weekend.

Dec 22–31 · Redeem

Win your December

Vouchers land during the busiest eating week of the year.

January · Recap

The nation's food year

An aggregate Wrapped for Nigeria and Ghana, made for press and timelines.

What we'd measure

1Play-through rate across all four rounds
2Share rate per persona card
3Squad challenges sent, and installs from them
4Voucher redemption in December
5December orders compared with November
Building in public

Third in a series of Wrapped concepts.

Made by the founder of MDX (Motion Design Xperience), a community for Africa's technical creatives. We pitch in public, take feedback live and ship again.

01

Instagram Wrapped

A redesigned year in review, shaped by real-time feedback.

02

WhatsApp Wrapped

"End-to-End Yours": a Wrapped that never reads your messages.

03 · Now

Chowdeck: What's on Deck?

The first one you play, built with Rive.

Let's
cook!

@chowdeck, have you eaten?

Want the playable Rive version of What's on Deck? in your app this December? Let's talk.